Startup sends school-shooting alert (it’s marketing ‘fun’)

I am sure the people behind this are so much fun in real life.

(Credit: Screenshot by Chris Matyszczyk/CNET)

The lovely thing about startups is that the minute you create one, you know you’re going to change the world.

Users will flock to you, your fellow men and women will adore you, and, in 20 years’ time, your name will still be uttered with reverence and awe.

This must be the feeling of those behind a startup called Bevii.

As soon I tell you its slogan, you will be slapping your head and wondering why you didn’t think of it: “Social Network. Meet Real Life.”

As if a slave to its own motto, Bevii, run by students on the University of North Carolina campus, decided to launch via a marketing wheeze.

As Valleywag reports, the company sent out an e-mail bulletin to 17,000 students.

Its conceit was that, for all the world, it looked like an emergency alert. This was enhanced by the headline: INFORMATIONAL BULLETIN FROM ALERT CAROLINA.

So very clever.

The marketing message then proceeded to describe how Chapel Hill police were investigating the fact that “in broad … [Read more]

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