It’s not every day the president of Sony writes a blog post headlined “Help Sony’s President Name His Pink Audio Balls.”
What balls are we talking about? Today, Sony U.S. President Phil Molyneux took to the company’s official blog and asked the Internet to leave a comment with a new name for the anemic-sounding SRS-BTV5 Bluetooth Wireless Mobile Speaker. If he likes the name, he’ll push it through as the product’s new moniker. The people behind the top five names get free — ahem — balls.
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“In my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman,” Molyneux said in the post. Molyneux noted that setbacks from trademarks, international laws, and focus group testing, as well as packaging considerations, can turn the simple idea of… [Read more]