Project Gamma brings intelligent audio to digital comics

Marvel Comics expects to give fans a background score to listen to as they read their comics before the end of 2013, the entertainment company and publisher announced at SXSW 2013.

(Credit: Marvel)

AUSTIN, Texas–From the band Love and Rockets lifting its name from the famous cult favorite Hernandez brothers’ comic, to a suspiciously-coincidental Jack Kirby and Frank Zappa meeting, comic books and music have a long history of influencing each other.

The fusion of music and comics as directed by the comics’ creators has been limited to a list of recommended tunes in the letters pages of the book — until now. Today, Marvel Comics raised the curtain on a plan to turn that history on its ear with a digital comics-and-music fusion code-named Project Gamma.

Project Gamma is, in the words of Marvel Editor-in-Chief Axel Alonso, an “adaptive, non-repetitive score” that changes as a person swipes from panel to panel through a digital comic. Marvel is working with the production companies Momentum Worldwide and CORD, whose composers and producers have worked on “Harry Potter,” “Drive,” “The King’s Speech,” and “Looper.”

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