(Credit: Screenshot by Rick Broida/CNET)
When it comes to consumer photography, perhaps the only thing more iconic than the Polaroid camera is the Polaroid photo. The size, the shape, and especially the white band at the bottom, where you could scribble a quick note about the scene — for those of a certain age (myself included), it’s quite evocative.
Polaroid embraced the smartphone scene a couple years ago with Polamatic, but the app didn’t exactly set the photography world on fire. (For proof, see the dismal ratings for the current Android version.) But with Polamatic 4.0 (currently for iOS only), the “official app of Polaroid,” the company hopes to bring the iconic style back into focus.
The app deftly recreates the experience of using a Polaroid camera (in ways the old version failed to). When you snap a new photo (or select one from your library), it slides into view with the telltale motor sound of the actual camera. But, what’s this, the picture is blank? Just wait a few seconds while it “develops.”
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