In new ad, Nokia admits its new phone is really a camera

Will it put Nokia in the frame?

(Credit: Nokia/YouTube Screenshot by Chris Matyszczyk/CNET)

When someone is finally honest with you, it’s refreshing.

All these years, Apple and Samsung have been selling us phones that really aren’t phones at all.

We don’t make calls on them. We fiddle about on them like mini-computers.

Finally, Nokia has taken steps to admit that its new phone isn’t a phone. It’s a camera. A really, really good camera, at that.

In the launch ad for its new Lumia 1020, the company explains that Finns aren’t what they used to be.

No one does any phoning or texting or surfing the Web. The sole reason to buy this (hopefully) wonderful gadget is the camera.

In this ad, Nokia is trying to adopt the familiar pose of film directors when they’re trying to frame a shot with their fingers.

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