A while back I wrote a column entitled “Self-Publishing: 25 things you need to know,” which was mostly about how to create and sell your own paper book. After folks asked me to do something similar for e-books, I created this article, which has now been updated a few times.
I begin with one caveat: The whole e-book market is rapidly evolving, and a lot of self-publishing companies are offering e-book deals bundled into their print book publishing packages, which makes them harder to break out and evaluate. It’s all quite complicated, and in an effort to sort through the confusion, I’ve decided to offer a few basic tips and present what I think are some of the best options out there for creating an e-book quickly and easily. As things change–and they will–I’ll do my best to keep this column up to date.
It’s gotta be good: The same rule applies to self-published e-books as it does to print books. You have to start with a good product if you have any hope of selling it.
Create an arresting cover: When it comes to e-books, everything starts with the cover image. Creating an eye-catching, professional-looking cover that also looks good small (it has to stand out as a thumbnail image, since it’s being sold online) is easier said than done, but it can really make a difference in terms of … [Read more]
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