The dog days of summer are here, and with them, a certain ennui seems to have washed over the tech world. But as July becomes August, things will begin to kick into high gear. The big dogs of the tech industry — Apple, Google, Microsoft, Amazon, and a host of others — know that the all-important fourth quarter is when shoppers get serious. Last fall’s go-to products — Kindle Fire and Nexus tablets, iPads, iPhones — are getting long in tooth, and ready for a refresh. Not coincidentally, a lot of the back-to-school sales are 2012 models, sold at blowout prices to clear shelf space for the all-important Christmas season.
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