Apple and the emperor’s new wearable tech

Dear emperor, what a lovely watch you have.

(Credit: Socratica Studios/YouTube Screenshot by Chris Matyszczyk/CNET)

Can you have too much of any one logo?

Even if it’s one you like, admire, and warm to? Even if it’s one that you believe says more about you than, say, you ever could?

How often do you see supposedly fashionable men and women walking down the street decked out entirely in, say, Tory Burch or Gucci?

Don’t they mix it up a little, just to demonstrate their, you know, individuality?

The question is important when it comes to wearable tech, the alleged next big thing. It’s also important to the future of the Apple brand.

Last week, Apple hired Burberry CEO Angela Ahrendts to oversee the next evocation of its retail offering. Ahrendts is someone who believes in the power of emotion.

She is the

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second hire from the fashion industry, after the company hired Paul Deneve from YSL to work on “special projects.”

To some extent, this suggests a certainty within Apple that its most powerful advantage still lies in design. Apple’s confidence in its own taste is vast.

But when it comes to wearable tech, the jury isn’t merely out… [Read more]

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Crave: gorgeous gadgets and other crushworthy stuff. – CNET